The Irony of AI and Human Connection
Just when everyone thought the future was virtual, AI might be the very reason we crave face-to-face human connection again. AI is revolutionising work, creativity, and communication. It writes our emails, joins our meetings, and even creates images and videos that can be mistaken for actual footage. And while that’s impressive (and somewhat terrifying), it’s […]
Crisis-Proofing Your Event: Lessons in Agility and Contingency Planning
The show MUST go on… until it can’t. Let’s face it, events can be thrilling, but they are also downright unpredictable. From power outages to bad weather, sometimes things just don’t go as planned. However, every cloud has a silver lining, if you’ve got agility in your pocket and contingency planning in your toolkit, then […]
The Ultimate Trend Reset
What once got the crowd buzzing and Instagram feeds blowing up can now feel overplayed, outdated, or worse, inauthentic. If you’re still clinging to these trends, it might be time for a refresh. Here’s an Alchemy Group breakdown of the trends that should be ditched! Photo Booths with Cheap PropsRemember when feather-boas, oversized silly glasses, […]
Crafting Exceptional Events: Elevating Fundamentals Before the Flash
In the vibrant world of events, it’s common for newcomers to be swept away by the allure of extravagance, often overlooking the essence of a successful gathering—the fundamentals. Prioritising the basics is indispensable for creating a seamless and enjoyable guest experience, a foundation often overshadowed by the allure of “smoke and mirrors.” Here are five […]
Navigating the Fast Lane: Mastering Simultaneous Projects in the Events Industry
The first quarter of 2024 will be a hectic few months for us at Alchemy Group and in the dynamic realm of the events industry, one skill stands out as a true game-changer: the ability to juggle multiple projects with short lead times. Every event professional knows the adrenaline rush of tight deadlines, competing priorities, […]
SA Tourism: Incentive travel in our own backyard
Must-knows for international tour operators considering SA tourism. We’re Alchemy Group. And we know, just as you’ll know if you follow any media at all, that travel is back. Sick and tired of two years of emotional and physical lockdown, the world’s tourists are flooding out of their homes and into new destinations. But what […]
Events: Bye-bye, tie-backs! Adieu, event muffins!
The 6 things we hope don’t make it back into the events industry. In the events industry? We have pet peeves to share. You might call ‘em grumpy… but they make for enjoyable reading. Especially after 2.5 years during which everyone in the events industry had to develop a rock-hard sense of humour. We’re Alchemy […]